Re-upload detection
for content marketplaces
Pirated digital goods and counterfeit product images keep reappearing under new seller accounts after takedowns. Every undetected re-listing undermines the creators who built the marketplace in the first place.
← All use casesThe problem
- ✗Fraudulent sellers re-list removed pirated digital goods by resaving files to change their hash — DMCA takedowns become a game of whack-a-mole.
- ✗Counterfeit product listings reuse legitimate brand photography, slightly cropped or colour-shifted, to look authentic at first glance.
- ✗Legitimate creators lose revenue with every minute a pirated version of their work is available at a lower price on the same platform.
- ✗DMCA safe-harbour protections erode when platforms demonstrably lack repeat-infringer detection.
84%
of re-listed pirated goods appear within 48 hours of a successful DMCA takedown
6×
more repeat infringements per seller account when only hash-based detection is used
$2.3B
estimated annual losses to creators from marketplace piracy and counterfeit listings
How Rechase helps
Block re-listings at upload
Every product image and digital file is fingerprinted before it reaches your listing database. If it matches a previously taken-down item — even re-saved or re-exported — the listing is blocked instantly.
DMCA-ready evidence trail
Every match is logged with original content ID, fingerprint scores, seller account, and timestamp. Exportable in the format required by DMCA counter-notices and court submissions.
Protect legitimate creators
Verified creators can enrol their catalogue as protected. Any future listing that matches their fingerprinted work is flagged for review before it ever goes live, removing the burden of self-reporting.
Detection methods
What each layer catches specifically on content marketplaces.
| Method | What it catches on content marketplaces | Latency |
|---|---|---|
| SHA-256 | Unmodified re-uploads of taken-down digital goods or product photography | < 1ms |
| pHash | Cropped brand photography, colour-adjusted product images, watermark-stripped preview assets | < 5ms |
| CLIP | Re-exported digital files, thumbnail regenerations, same product photographed from a different angle by the same counterfeiter | 30–50ms |
Ready to protect your
content marketplace?
30-minute call. We discuss your catalogue size, DMCA workflow, and how Rechase fits your existing listing pipeline.
← All use cases